The image features a handwritten page filled with notes, seemingly from a philosophy or art/design class. The notes discuss concepts relating to imagery, perception, memory, and the subconscious. Points are made regarding the power of imagery to evoke specific responses, the association of ideas, and the difficulties in accurately representing subjective experiences. There are also references to specific examples like neon signs, free food promotions, and the idea of creating a mixed-media self-portrait.
The handwritten notes are in black ink on lined paper, and exhibit a slightly chaotic but organized style with bullet points and varying font sizes for emphasis.
Ocr Text
THINKER
270
What disturbs me?
• What do the images remind me of?
• What analogies can I make?
• What associations the images resemble?
• What do the similarities?
A restaurant owner used hypnagogic imagery to inspire new promotion
ideas. He kept seeing giant neon images of different foods: neon ice cream,
neon pickles, neon chips, neon coffee, and so on. The associative link he saw
between the various foods and his challenge was to somehow use the food
itself as a promotion.
The idea: free of charge various food items. For food instance, 2 for 1 the day of week,
Monday, day free ice cream between 2 and 4 P.M., free coffee or free pickles on
mights, free sweet rolls in the spring and so on. He advertises the free being
offered free until you go there. The sheer variety of free items and the
place to eat way in promotion has made his restaurant a popular
intriguing getaway.
Another promotion program. Anyone who hosts five meals in a caters
door month gets $50 worth of these meals. The minimum bill is $20 but the
averages $50 a head. These to promotions have made your an induces
structure that may summon up underlying this technique have immense power
mind is ready to communicate something specific to you, though it may not
be immediately new representations. The images can be used as armatures on
which to hang newly representations and associations.
A college professor who taught a mixed-media art class was bored with
exercise that first assignment of painting a self-portrait. Using hypnagogic
imagery he saw space and he saw Techicolor thought about this image for days
between the idea for around and talking. He he saw the students personalize it
and then for a new assignment struck. The students designed their
around with, and then everyday personalization.
